Sunshine Juice offers one of the freshest drinks. It was established in 1998. The juice standclaims that it provides 100 % fresh juice without additionof artificial flavors. Sunshine stand has also engaged itself into a distribution partnership.
Eric and Meagan who were best friends decided to set up a juice stand in Evansville community. The juice was promoted in different festivals around the community place. Meagan and Erin received an over satisfactory results for its Juice stand in Evansville Community. As the season to sell the juice was coming to an end therefore they decided to sell the juice around the whole year keeping in mind a good response form the Evansville community.
In order to sell the juice throughout the year, there was a need to do a proper market research. The research concluded that there was a need for cold – press process. Cold-press process will not only lead to nutrient juice but it can also be bottled. They need to give all possible attention to its juice business. The juice gets sold in a short period of time. They had plans for expansion but they needed to be supported with the availability of funds for Sunshine Juice Co. Megan finally gave the idea of Kick Starter a platform where the juice stand could collect funds from public.
Sunshine Juice case study solution
Eric and Meagan are both highly ambitious and grateful to Evansville Community for support in making Sunshine Juice Co. a success.
This is just an excerpt. This case is about FINANCIAL MANAGEMENT
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