SunLife ensure Co., a large life insurance company wants to provide a greater degree of computer support for their sales force. Program to encourage agents to buy laptop computers for use in the sale have been established for some time. However, few agents have used the program. The company decided to develop a new system, called Maestro, which will provide a set of tools to help agents do their jobs more efficiently and effectively. The funds will be allocated to agents, using laptops, and agents will be charged for a software company. The development of new tools, it was up to the individual group marketing, rather than the MIS. The initial deployment of the new system was only partially successful, and the director of marketing individual concerned about how to improve the adoption and implementation of the agents in the future. "Hide
by Sid L. Huff, Jennifer McNaughton Source: Richard Ivey School of Business Foundation 28 pages. Publication Date: January 1, 1992. Prod. #: 92E001-PDF-ENG
Related Case Solutions & Analyses:
Changing the Channel: Better Way To Do Trade Promotions
Financial Management and Planning with the Product Life Cycle Concept
Compass Mineral – The Wolf Trax Acquisitionon
Primary Integration LLC: Lower-Middle-Market Investment
History of Costco
Social media and human need satisfaction: Implications for social media marketing
Challenging Sports Authority in Puerto Rico
Strategy and Governance at Yahoo! Inc.
The Haidilao Company
Brasil Foods, Portuguese Version
