Sunday River is a ski resort in Bethel, ME, which was run by an entrepreneur Les Otten in 1980. The year before Otten bought the area, it posted a loss of $ 235,000 on revenues of $ 541,000. Under the direction of Otten, however, Sunday River is located, year after year of growth and profit, to become one of the leading areas of eastern skiing. Its strategy is aimed at ensuring the best snow surface possible. The success of Sunday River is particularly impressive in the overall context of the ski industry, which was suffering from losses and bankruptcy. "Hide
by Leonard A. Schlesinger, Martha Epstein Source: Harvard Business School 26 pages. Publication Date: May 14, 1992. Prod. #: 692025-PDF-ENG
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