Sugar and spice, glitter between the two companies in the high-end of the market cake, who chose two different competitive and operational strategies. Sugar and spice set up their activities to emphasize the high level of customization. Sparkles is a strategy that emphasizes a narrow range of products. Based on data collected by the sugar and spices, the question is whether his position is under threat. The case focuses on the sugar and spice, and the defense of its position, using its current operating system. The question requires students to compare the competitive and operational strategies of both companies as well as to identify and evaluate the sources of differences in the cost of their operations. "Hide
by Gad Allon, Stephanie Kang, All Skeba Source: Kellogg School Management 10 pages. Publication Date: January 13, 2012. Prod. #: KEL623-PDF-ENG
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