Successful Multinationals in China Harvard Case Solution & Analysis

Successful Multinationals in China Case Solution

China's enormous population and potential market had attracted foreign companies since its economy began opening in the late 1970s. China remained a frustrating and unprofitable marketplace for many, although the gain position of some foreign businesses enhanced by 2003.

This note sheds light on four leading multinationals who also saw success in the Chinese market. Allows for a talk on what it takes to succeed in the Chinese marketplace, how this compares to what it takes to triumph elsewhere, and the challenges and opportunities associated with leadership positions in emerging markets.

PUBLICATION DATE: January 07, 2005 PRODUCT #: HKU360-HCB-ENG

This is just an excerpt. This case is about GLOBAL BUSINESS

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