Globalization and prompt communication have distorted the rules of the game for company. In what is becoming an ultra-transparent world, every step and misstep is subject to examination and every business using a brand or name to shield is vulnerable. The author contends that for most companies, it increasingly makes sense to opt for openness. He describes three key elements of openness that modern organizations should embrace: transparency, opening up the business model and putting intellectual property in an open commons. A company will embrace the three measurements powerful organizations for the 21st century, in doing this, he says.
Succeeding Through Radical Openness case study solution
PUBLICATION DATE: January 01, 2012 PRODUCT #: ROT155-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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