Globalization and instant communication have changed the playing field for business. Modern organizations are strict set of standards and fluctuations ruthless "fabric" of stakeholders who are quick to judge their behavior. In what is becoming an ultra-transparent world, every step and misstep is the object of attention and every company with the reputation of the brand or for the protection of vulnerable. The author argues that for most businesses, more and more sense to opt for openness. He describes the three key elements of openness that today's organizations need to embrace transparency, opening the business model and the placement of intellectual property in the public domain. At the same time, he said, the company will cover the three dimensions of effective organization of the 21st century. "Hide
by Don Tapscott Source: Rotman School of Management / UOT 5 pages. Publication Date: January 1, 2012. Prod. #: ROT155-PDF-ENG
