Promotes discussion of the budget and the advertising media mix decisions in the market of inexpensive shampoo, a large amount of Suave. Provides various types of market research consumer behavior and competitive context. The importance of retail shelves and stressed, and the entire marketing budget is considered. "Hide
by Mark S. Albion Source: Harvard Business School 22 pages. Publication Date: August 13, 1984. Prod. #: 502S21-PDF-SPA
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