The case will be opened in July 2009 with Becky Splitt, Director General of StudyBlue, face a number of difficult decisions. These include the identification of appropriate business models to monetize the site StudyBlue, which target the consumer segment, and how much new capital to raise (and with whom). The case tells the story of how StudyBlue was started as a side project of Chris Kl NDT and Steve Wallman in 2006 and how it has evolved into a full run with seven employees. For three years, StudyBlue develops healthy following college users and adds significant new features and functionality. However, by the end of the event, there are still uncertain about how fast it can grow revenues in the future. With new competitors on the horizon, and the window to close the funding round series, Splitt must make a decision quickly. "Hide
by John Morgridge, Chuck Holloway, Claire Magat Raffaelli Source: Stanford Graduate School of Business 18 pages. Publication Date: April 6, 2010. Prod. #: E373-PDF-ENG
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