The case begins in July of year 2009 with Becky Splitt, CEO of StudyBlue, dealing with a series of tough choices. These consist of: figuring out the proper company design to generate income from the StudyBlue website, which consumer sector to target, and just how much brand-new capital to raise (and from whom). The case informs the story of how StudyBlue was started as a side job of the Chris Klündt and Steve Wallman in 2006 and how it developed into a full-fledge start-up with 7 workers.
Throughout 3 years, StudyBlue establishes a healthy following of college users and includes substantial brand-new functions and performance. By the conclusion of the case, there is still unpredicatability around how rapidly it can grow profits in the future. Offered brand-new rivals on the horizon and the window for Series A financing round closing, Splitt needs to make her choices rapidly.
PUBLICATION DATE: April 06, 2010 PRODUCT #: E373-HCB-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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