Realty Studio created "email open" technology that allows home buyers, sitting in a comfortable environment, could make the trip back home, considering his numbers, his appearance and surroundings, by clicking on the digital images. Realty studio tried to sell or license its system realtors, but found that no one was interested. In the end, the owners had to create their own real estate agency in order to create demand for the technology. The case is closed with the question of whether the houses can be sold with the help of this technology over the Internet. "Hide
by Clayton M. Christensen, Bret Baird Source: Harvard Business School 17 pages. Publication Date: Dec 05, 1996. Prod. #: 697036-PDF-ENG
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