After sixteen years of construction, the first viable web online business travel students, Mario Ricciardelli, finally got to a business model that can generate significant revenues and cash flows. With their full season is approaching, Mario and his partner aback when their trusted advisor strategy suggests that now is the time to think about harvesting their enterprise. How could they possibly think about selling when it was just starting to have fun? Mario began his spring break business travel, as a sophomore at Babson. After a series of problems and failures, he almost gave up. In the late 90's he was brought in line with the competitor, and changed the company name to StudentCity.com. When they were acquired by venture capital business of high-Web concept, it now has its own business concept finally going to get traction. Instead, Mario and Jackie watched their state paper to evaporate, as they are cash-strapped parents failed. They were able to go with their business intact. Mario decided to take another shot. He mortgaged his house to refinance the company, and concentrated all his efforts and creativity of the company to own the segment spring break. Amazingly, after two seasons with the new business model, they were on their way to the top of $ 23 million in revenue with a profit before tax is expected to be $ 2 million in 2004. If they could stage this kind of turnover in just 24 months, it was really the best time to sell? "Hide
by Carl Hedberg, William D. Bygrave Source: Babson College 17 pages. Publication Date: March 22, 2005. Prod. #: BAB137-PDF-ENG
Related Case Solutions & Analyses:
Mountainarious Sporting Co.
Financing the Mozal Project
Abbington Youth Center
Harbor City Community Center
Piedmont University
Ultimate Fighting Championship: License to Operate (B)
Kreative Kasuals Inc.
Caterpillar, Inc. (A)
Keystone Technologies: Testing and Packaging Operations
Stock Reform of Shenzhen Development Bank
