Shortly after entering the business school at Stanford University Graduate School of Business, Eric Baker and Jeff Fluhr decided they start a business that focuses on the secondary market for tickets to the event. Explores how Baker and Fluhr started his company, what challenges they face and the strategies they pursue. Provides detailed information about the company, as well as competitors, such as eBay. Position the reader to evaluate the premise on which the company's growth plans were based - a cost-effective customer acquisition through high-profile partners -. Develop alternative strategies "Hide
by Robert A. Burgelman, Robert Siegel, Adam Block Source: Stanford Graduate School of Business 31 pages. Publication Date: March 15, 2005. Prod. #: SM132A-PDF-ENG
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