The birthday is fast approaching his friend, Ashley struggled to make a decision that mp3-player to buy him (Kade) as a gift. After an unsuccessful attempt to get their first choice of the desired, Ashley narrowed the choice to two models of mp3. Option to buy a Creative Zen Stone Plus, which was recommended by her boyfriend's best friend, a friend who knew the identity of Cade and his character very well. Ashley saw another Kade would be a good source of contact for advice, he would have been better knowledge of the interests and preferences of Kade. Option B was to buy Rio Carbon 5, which was recommended by the seller, who claimed to be a specialist in the mp3-player. She felt some relief to hear from the experts, as it does not know much about the mp3-player. With these two options, Ashley tried to make a decision. Should she go with the suggestion of another offer? Or she has to go with the proposal offered by an expert? Should she go with her "interpersonal advisor" or "counselor"? Ashley was a decision today, and it was not enough time. "Hide
and June Cotte, Son Hwan (Mark) Lee Source: Richard Ivey School of Business Foundation 3 pages. Publication date: April 26, 2010. Prod. # 910A10-PDF-ENG
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