While popular brands and unique opportunity to help the company maintain a competitive advantage, they can not be built by imitation. Managers were able to develop sustainable opportunities not imitate others, but using their organizational structures and processes to identify, develop, and use the "asymmetry" - their growing unique experience, contacts, or assets. This asymmetry can occur even in the simplest of organizations. Unfortunately, they are often hidden, little apparent use, and are not associated with the creation of value. Thus, they require new solutions strategies and organizational approaches to their discovery, development, and applications. Based on lessons from the two-year study of a variety of samples, this article shows how managers can increase opportunities, maintaining competitive advantage by continuously identifying and growing asymmetry, implementation and empowerment within the organizational structure and the formation of the market focus for them. "Hide
by Danny Miller, Russell A. Eisenstat, Nathaniel Foote Source: California Management Review 19 pages. Publication Date: April 1, 2002. Prod. #: CMR226-PDF-ENG
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