What do you really have to understand to expand your operations across the African continent? Quantitative data and statistical evaluations are not meaningful unless they go hand in hand with a more profound comprehension and grasp of the nontraditional variables which made growing a business that was possible.
This scenario considers the wisdom of African business leaders on the pros and cons of internationalizing in African countries, relying on first person interviews the author conducted over the course of a research sabbatical there. Supervisors concur that a hands-on approach to get at the soft variables returns are far more abundant clues than relying on the difficult amounts alone, to make informed strategic decisions. Above all, any company strategy in Africa must have socioeconomic transformation at its center.
Strategies That Go the Distance in Africa case study solution
PUBLICATION DATE: March 18, 2015 PRODUCT #: IIR134-PDF-ENG
This is just an excerpt. This case is about STRATEGY about STRATEGY & EXECUTION
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