Summarizes selected studies on music and its effect on mood and purchasing behavior, and its impact on the communication of ideas. "Hide
by Gerald Zaltman, Nancy Puccinelli 17 pages. Publication Date: December 1, 2000. Prod. #: 501056-PDF-ENG
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Summarizes selected studies on music and its effect on mood and purchasing behavior, and its impact on the communication of ideas. "Hide
by Gerald Zaltman, Nancy Puccinelli 17 pages. Publication Date: December 1, 2000. Prod. #: 501056-PDF-ENG