Apple Inc. is one of the most successful and most recognizable companies in the world. Over its 30 years of existence, the company has seen many changes in the computer industry.
That would be in the future for the software giant in a rapidly changing world? How a company should allocate resources to more traditional offerings (computers) and new products (iPods, Iphones, Apple TV, etc.) in order to maintain and improve its market position. In addition, as the unique retail strategy Apple, be used to support the company's product solutions, and by capitalizing on new and emerging trends thus further maintaining its competitive advantage. "Hide
by Fabrizio Di-Muro, Kyle Murray, Miranda Hood Source: Richard Ivey School of Business Foundation 12 pages. Publication Date: January 11, 2010. Prod. # 909A26-PDF-ENG
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