Others signal off on plans so common that they appear not related to company or the brand despite the fact that sales promotions may bear a significant part of an organization's promotional dollars - now a reported 31% of marketing budgets.
Indicates that when all these strategic variables are aligned, the effect illustrates that with successful promotions, and is a successful promotion conducted by General Motors, Home Depot, and Procter & Gamble, among others. However, such promotional strategies demand fleet action, originality, and inventiveness - qualities neither present nor encouraged in many corporate cultures in which predictability and familiarity are prized. Supervisors in such organizations shepherd it through internal obstacles, but also must tailor a promotion to its planned market. Perceptively having knowledge of why, how, and for whom sales promotions will majority probably be profitable surely will help in that respect.
Strategic Perspective on Sales Promotions case study solution
PUBLICATION DATE: July 01, 2007 PRODUCT #: SMR248-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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