Others signal off on plans so common that they appear not related to company or the brand despite the fact that sales promotions may bear a significant part of an organization's promotional dollars - now a reported 31% of marketing budgets.
Indicates that when all these strategic variables are aligned, the effect illustrates that with successful promotions, and is a successful promotion conducted by General Motors, Home Depot, and Procter & Gamble, among others. However, such promotional strategies demand fleet action, originality, and inventiveness - qualities neither present nor encouraged in many corporate cultures in which predictability and familiarity are prized. Supervisors in such organizations shepherd it through internal obstacles, but also must tailor a promotion to its planned market. Perceptively having knowledge of why, how, and for whom sales promotions will majority probably be profitable surely will help in that respect.
PUBLICATION DATE: July 01, 2007 PRODUCT #: SMR248-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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