Contains a detailed description of the process of strategic management, in particular, implementation of the strategy, in Zhujiang Metallurgical Company (ZISCo) - Chinese state-owned enterprise. ZISCo, established in 1997, is a manufacturer of steel and produces a wide range of steel sheets and plates used in the production of containers used industrial gas cylinders, steel pipes, white good appliances and cars. In early 2003, ZISCo encountered many problems in the key areas of production, procurement and marketing, which is largely the result of a market niche strategy, it takes place in that time. In March 2003, Ruosheng Zhang was appointed as the new president ZISCo. Since then, ZISCo implemented "value creation strategy" and has taken a number of important functional reforms, with the active participation of its employees. Consequently, its financial performance improved significantly during 2004-2006. Nevertheless, ZISCo has encountered various problems in 2007 year, in particular in the field of cultural change, knowledge management and organizational competence and ability to learn. "Hide
by Xueli Huang Source: University of Hong Kong, 18 pages. Publication Date: August 10, 2007. Prod. #: HKU666- PDF-ENG
