Strategic Intelligence Pte. Ltd. is a Singapore-research and media company. The newly appointed director of consulting services addresses problems in the construction of the latest offers services company. A strong emphasis of this new service is a departure from its previous strategy of trying to develop their existing events, custom research and online information services, in a relatively uniform manner. He must develop a plan that will ensure that the new service accounts for about half the company's revenues over the next year. "Hide
by Paul Beamish, Tom Gleave Source: Richard Ivey School of Business Foundation 19 pages. Publication Date: 09 May 2001. Prod. #: 901M39-PDF-ENG
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