Strategic Intelligence Pte. Company research and new media company, which offers Asian-based economic and political information. Editor in chief faces a number of problems in the construction of a new online service business intelligence, which focuses on the new economy of Asia. As the person responsible for the first Internet-related initiatives of the company, it is expected to design, manage and help market the new initiative, which will be independent of, but complementary to, the company's current and research-oriented services. Although he is satisfied with the content that has been developed, it still needs to address a number of issues relating to the target audience, pricing, options, income diversification, and delivery services. In a matter of urgency pervades the situation, because it is expected to ensure that the new service will contribute 25% of total revenue in the next year. "Hide
by Paul Beamish, Tom Gleave Source: Richard Ivey School of Business Foundation 19 pages. Publication Date: June 20, 2001. Prod. #: 901M32-PDF-ENG
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