Develop and maintain a competitive advantage, companies need to start thinking about strategy in a more integrated approach. First, the strategy must be comprehensive: they must have a clear focus and consistent product-market focus, and they must be supported by sharp features and operating resources and reliable organizational culture. Secondly, the strategy must align these dimensions and their subcomponents and make sure that each of them is well adapted to the competitive environment. Third, all the elements of the strategy should be organized around the theme of a powerful core. This article shows how managers can develop each of these aspects of strategic integration. "Hide
by Peter G. Fuchs, Kenneth E. Mifflin, Danny Miller, John O. Whitney Source: California Management Review 31 pages. Publication Date: April 1, 2000. Prod. #: CMR175-PDF-ENG
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