Marco Polo Marine (MPM) Ltd is the average Singaporean shipping company listed on the Singapore Stock Exchange, participating in regional shipping and shipbuilding. The company was part of a larger group of Indonesian family business, and was built from scratch, General Manager, the successor groups. MPM began with the provision of barges for transportation of minerals and sand, initially for the mining operations of the group, but more on third parties. She subsequently entered the shipbuilding industry by creating a shipyard in Batam, Indonesia, an island off Singapore. The next step for the growth of the company, CEO to become an international player in a much more complex offshore maritime services, but it has not yet decided which strategy to adopt to achieve it. This study allows students to analyze the global industry and recommendations to the General Director of the positioning of the company in this industry. Among the emerging markets, MPM is an example of seeking "emerging market multinational", and it discusses the challenges these companies face in catching up with the more advanced incumbents in global industries. In order to penetrate this market, solutions are needed as to what types of ships to build or buy, what countries to target and how to enter the market of financial constraints and limited technical expertise. "Hide
by Marleen Dieleman, Yue-Jer Lee Source: Richard Ivey School of Business Foundation 15 pages. Publication Date: 04 Jul 2011. Prod. #: W11286-PDF-ENG
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