Marco Polo Marine (MPM) Ltd is a medium-sized Singaporean shipping company listed on the Singapore Stock Exchange, involved in regional transportation and shipbuilding. The organization was part of a bigger family business group that is Indonesian, and had been built from scratch by the CEO, the heir to the group. MPM had started off supplying barges for the group's mining operations, initially to haul mining products and sand, but increasingly for third parties.
It afterwards entered the shipbuilding industry by creating a shipyard in Batam, Indonesia, an island near Singapore. As a next important step to grow the firm, the CEO meant to become an international player in the a lot more sophisticated offshore marine services sector, however he'd yet to decide what strategy to take to achieve it. The case study enables students to assess a global industry and current recommendations to the CEO for placing the business in this sector. As a company from an emerging market, MPM is an instance of an aspiring "emerging market multinational" and the case discusses the challenges such firms confront in catching up with more advanced incumbents in global industries. As a way to penetrate this market, choices are required as to what types of vessels to build or buy, which countries to target and the best way to enter this market given financial constraints and limited technical expertise.
Strategic Entrepreneurship in Emerging Market Multinationals Marco Polo Marine case study solution
PUBLICATION DATE: July 04, 2011 PRODUCT #: W11286-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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