Strategic Countermoves: Coca-Cola vs. Pepsi, Spanish Version Case Solution
This note goes through the strategic acquisitions by Coca-Cola and Pepsi-Cola in the late 1980s.
The scenario enables students to appraise the implications of the amalgamations for the competitiveness of the sector.
PUBLICATION DATE: June 19, 1995
This is just an excerpt. This case is about STRATEGY about STRATEGY & EXECUTION
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