"Strategic Conversations at Suncorp Commercial Insurance" case is a series of measures taken by the Heads of Australian Suncorp Insurance business, work with a counselor strategy 2nd Road, aligned and committed to build strength after a difficult merger with rival insurer, Promina Group. The case is described as the process used, which includes the participation of a broad "strategic conversation" developed 2nd Road, as well as the results achieved. Case introduces the context of unification, integration problems of senior leader CI, Mark milliner, and the emergence of "prosperous city" metaphor, which becomes the basis of approach. If considered cascade process is intended to give a metaphor for all employees. Actions In case the results of the pre-and post-tests conducted to determine to what degree of participation in the process of better understanding and commitment to the new strategy for those who involved.
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by Jeanne M. Liedtka Source: Darden School of Business 4 pages. Publication Date: September 15, 2009. Prod. #: UV3915-PDF-ENG
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