Strategic Analysis of Pfizer Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Strategic Analysis of Pfizer Case Solution

Threat of substitutes:

There is a number of substitutes in the market of any drug with the same formula and at low price. Threat of substitutes are the most considering factor at analyzing the risk because it can easily downsize your sales which results to low revenue. So far the Pfizer is concerned, it has now the threat of substitution products in the market with the new entrants and existing firms. Unlike that, now there are good physicians are in the market who prefer specified products with the company’ s name and have the contract plan with those companies. In order to overcome these factors, every company tries to make good relationship with the physicians and hospitals.

Bargaining power of suppliers:

There is a vertical integration in the pharmaceutical industry. The pharmaceutical industry always research, manufacture and then sell the product in the market which has decreased the role of supplier because they directly distribute to the hospitals more. There is low bargaining power of suppliers in this industry because now the companies are in the process pf automation. As far the Pfizer is related, it has less suppliers and the bargaining power of them is low.

Bargaining power of buyers:

Bargaining power of the buyer is the most important factor because the drugs are the most considerable product in it. Buyers have the power to bargain because of having the right from the government as well and also the substitution products make the company to decrease the price of the product. The bargaining power is not from the physicians and doctors because they always prefer the right product even if its costly but due to limited and lack of awareness people go for that product which is lower in cost and that which they have been used to.

Summary of Five forces model:

Force	Strength of Forces
Internal Rivalry	High
Threat of entry	Medium
Threat of substitutes	Medium
Bargaining power of suppliers	Low
Bargaining power of buyers	High

Pfizer Market Positioning/Business Unit:

The main focus of the Pfizer is the customer and they try to maintain their customers value maintained. As the main focus of the company is that they want to learn and make their suggestions top rather than focus on to just buy their product. It is the main consideration of the company to have their customers’ review regarding the company positive and they have the good brand image in their mind. They focus that customer is the bottom line and the position of the firm is dependent on them. They focus on the quality product with relevant price and have sustainability on the position so far.

Strategic Partnership:

In 2014, Pfizer was going to have partnership with the Astra Zeneca and they were offering 70% of the hold to the Pfizer. The decision could give tax benefit to it. The main strength of the merger company was it had therapy of cancer and strong R&D department but in May,2014 it rejected the merger proposal because of the point that those firms who get merge with the other are weak and according to the CEO, we are not weak but strong.Now, Pfizer is working with Wyeth are working together for the nation health and nutrition.(Gautam, 2016)

Corporate Governance:

Corporate governance is all about which mechanisms and processes you are using to control your operations, having good performance and controlling. Pfizer has its fundamental principles in corporate governance;

Fair dealing with shareholders
Code of conduct
Transparent policies
BODs accountability and commitment
Legal and social obligations

Corporate Social Responsibility:

In the recent era, companies not only work for profit generation but also for the responsible citizen and for the prosperity of the people.(Taryn Vian K. M., 2007) Pharmaceutical industries work for the awareness especially for the HIV/AIDS etc. (Leisinger, 2005)

Pfizer works enthusiastically for the society and its betterment. They are the great contributors in making the society prosperous and in philanthropy works. It has a great number of contribution which is described below;

Charitable works

It has a different charitable projects and gives fund for the labor,skill development and for the health of the people. They work with the government and have collaborations with the MNCs for the betterment of society.

Public Awareness Campaigns

They do different campaigns for the public awareness programs and the cure of various diseases. The contribution of Pfizer in the health and safety purpose is high rather than other companies.

Pfizer Foundations Programs

The foundations programs are the other contribution of them in the corporate social responsibility. They give trainings to the doctors and paramedical staffs for the and also work with non-profit organizations to make such kids of training sessions.

Access to Medicines

They work for the access medicines and committed to improve their production in order to make more demanded and needed medicines.

Conclude with educated assumptions about the near future of the firm or BU; a recommendation that shall be supported by models such as TOWS BCG matrix, etc.

Pfizer Vaccine for Covid-19

The vaccine of Pfizer BioNtech covid-19 may aid in the Covid-19 in the initial stages and the further phases are being investigated in current times.(Mahase, 2020)

Recommendations under the TOWS and BCG Matrix:

The recommendations for the Pfizer are under the umbrella of the TOWS and BCG matrix are;

Develop Alliances with complementary firms:
Expand its R&D department
Increase its market shares
Diversify its business and increase its exposure
Focusing on minor products as well

It is recommended to the Pfizer that t should increase its business though different development programs and diversification. Furthermore, the main point is it just focus on the blockbuster products but also prioritize the small and minor products. Increasing its market share is that the company should have strategic alliances with the other existing firms in order to increase the firm’s efficiency. Thee foremost point is about expanding the research and development department in order to aware with the current scenario and market condition.

Conclusion:

This report contains overall the strategic, marketing and the current position of Pfizer. In the first part we discussed about the company’s background its introduction and the strategic analysis of the company which includes SWOT and Porters five forces model and strategically issues are discussed. However, Pfizer is the world’s largest company with having good market position and lucrative products. Other than that it has the sound business position among public. The second part of the report consists of the contribution of the firm in the different campaigns and philanthropy works. The firm’s corporate governance decisions, its principles and partnerships are discussed in the second part. The company is having admirable R&D department which forecasts the topical problems according to the diseases and finds the solution and remedies according to it..........................

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Strategic Analysis of Pfizer Harvard Case Solution & Analysis