This case note aids some helping strategies for enhancing spreadsheet layout. It urges scholars to think of spreadsheets as communication equipments whose one function will be to provide a clear message to the reader.
Thus, the spreadsheets must not be seen just as technical tools but as stories intended to engage the reader and, ultimately, drive a reply. We collect inspiration from writers and journalists - story specialists whose procedures can be placed to use in the creation of "story spreadsheets."
We give 12 principles of spreadsheet creation that are useful in optimizing successful communication of the message, and we urge readers to utilize these principles when designing their own story spreadsheets.
Story Spreadsheets case study solution
PUBLICATION DATE: March 12, 2014 PRODUCT #: W14032-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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