Dynamics associated with a number of internal and external negotiations involved in starting, growing, and selling high-tech, Internet start investigated. Steve Perlman launched an impressive new technology, recruited top technical and management team, provided start-up capital, laid the foundation for the later stages of financing, initiated alliances with content and Internet providers, and maneuvered in talks with major players in the consumer electronics Sony and Philips (for production and distribution), and eventually had to decide on its strategy for the possibility of selling the company. WebTV provided an inexpensive, easy to use set-top box, which is connected TVs to the Internet, allowing users instant access to the web. "Hide
by James K. Sebenius, Ron S. Fortgang Source: Harvard Business School 15 pages. Publication Date: April 19, 1999. Prod. #: 899271-PDF-ENG
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