Stella McCartney introduced her own fashion house under her own name in a joint partnership with conglomerate Kering,as a 50/50 joint venture. A vegetarian by nature, Stella avoided the use of any leather in her selections, which include handbags, shoes, lingerie, eyewear, fragrance women's ready-to-wear, and a children' line. Stella McCartney's accomplishment in societal and trend knowledge has been understood on multiple occasions, and her dedication to sustainability is present throughout all her selections and numerous environmental and charitable initiatives.
Companies are pressured to adopt a more sustainable approach to their business as climate change is getting to be a more urgent problem. With fashion and luxury businesses increasingly increasing to this challenge, what exactly does it mean for the ethos of Stella McCartney's brand to be a responsible, honest, and modern company? Similarly, how are Stella McCartney's ventures to develop ethical trend item having effect on the high-end positioning and attractiveness of the brand?
Stella McCartney case study solution
PUBLICATION DATE: January 14, 2015 PRODUCT #: 515075-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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