It's 1995, and Steinway & Sons has just been bought by two young entrepreneurs. For 140 years, Steinway had a reputation for making the best quality pianos in the world. Over the past 25 years have proved that the problem, though. First, the company has changed hands several times and product quality has been a problem. Second, the global market for the piano was in steady decline, and competition for high-end pianos increased. Finally, in 1992, Steinway has a dubious steps of introducing mid-range line of pianos under the "Boston." Design Steinway, but manufactured by the Japanese manufacturer piano line Boston represents a significant shift in strategy. In this context, the two young entrepreneurs (with little or no experience in the industry piano) hope to achieve in buying Steinway? In particular, what value they bring to the company, and what decisions they need to make? "Hide
by John T. Gourville, Joseph B. Lassiter Source: HBS Premier Case Collection 23 pages. Publication Date: 08 Oct 1999. Prod. #: 500028-PDF-ENG
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