Steeltech: Competing in China's Auto Market Case Solution
Abstract:
Extremely effective in Western markets, Steeltech has actually been making lossses in China because its entry 7 years earlier. Secret concerns are expense, quality, relationship structure and upkeep, and intellectual residential or commercial property security.
Pedagogical Goals:
The case highlight common problems foreign companies deal with in China. For trainees with minimal experience in China, the case shows exactly what to anticipate in China and offers a structure for presenting them to achievable treatments. For skilled supervisors, the case assists promote conversation of possible treatments based upon individuals' experience.
This is just an excerpt. This case is about Economics and Political Science
published: 16 Dec 2010
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