Corporation McDonald `s, behemoth fast-food industry, has taken its share of criticism, even ridicule, for many years. Hurt the public image of the company began to perceive their work as a dead end, unskilled, and unstimulating. The term "McJob," coined by the author in 1991, was slang for low-paying job that requires little skill and provided little opportunity for advancement. But in many respects, McDonald's Corporation has challenged norms, using a combination of promotion-from-within strategy employee training and testing programs to develop an abundant pool of human capital. company was deeply committed to its employees, which "began as a team" coming up through the ranks, receiving the necessary training for their university hamburger. This case tells the story of Darlene Calhoun, who started working in the McDonalds as a cashier in 1977 and, 20 years later, was supervising five McDonald's stores in the Chicago area.
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by Pat Werhane, Laura Pincus Hartman, Justin Sheehan, Jenny Mead Source: Darden School of Business 3 pages. Publication Date: February 29, 2008. Prod. #: UV1155-PDF-ENG
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