This results if Starbucks, product 98M006, describing the consequences of strategic decisions made in 1999. The case describes a crisis of investor confidence in the strategic choices made by Starbucks. This creates challenges facing Starbucks in an attempt to regain focus. "Hide
by Mary M. Crossan Source: Richard Ivey School of Business Foundation 1 pages. Publication date: April 02, 2008. Prod. #: 908M29-PDF-ENG
Related Case Solutions & Analyses:
Replacing El Poderoso
M2 Universal Communications
City Furniture and Mattress (B)
Customization at BMW
Designing Optimal Capacity Planning Strategies
An Integrated Approach to the Determination of Forward Prices
Health Care Manufacturing Inc.
More Vino Ltd. – Expansion Proposal
NCB Office Products Inc.
RamSync Brief
