Starbucks Coffee Company: Renewal and transformation investigates the reversion and reconstruction of Starbucks Coffee Company from 2008 to 2014 as led by CEO and co-founder Howard Schultz.
The case delivers executives and pupils the opportunity to evaluate in depth how Schultz and his team saved Starbucks from near-fall, by both executing a deep, complete return to its core values and, in once, procuring a variant of new goods, customer experiences and organizational capacities made to make the business fit for enduring success in a turbulent global market. Established due to the backdrop of Great Recession, the case scenario also contemplates the impact of unprecedented important shifts in confidence and consumer spending as well as new competitive powers on Starbucks' transformation.
The case concludes by examining Schultz's own leadership journey, the lessons he learned personally during Starbucks transformation, and how he's using these lessons-within Starbucks and around the national period-to redefine the roles and responsibilities of a public corporation in the 21st century. Predicated on extensive interviews conducted with Schultz and also other Starbucks executives conducted from 2011 to 2014, the case offers a range of critical lessons on organizational transformation, restructuring, strategy, innovation, entrepreneurial vision, leadership, and customer service.
Starbucks Coffee Company Transformation and Renewal case study solution
PUBLICATION DATE: June 02, 2014 PRODUCT #: 314068-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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