STAR TV (A) Harvard Case Solution & Analysis

Whether or not the decision to launch satellite TV in Asia in 1990-1991 period. STAR TV was a joint venture between Hutchison Whampoa and Li Ka-Shing, and was created to run the service. The son of Li Ka Shing-, Richard, was the CEO. Considers background for satellite television industry in Europe and the United States are likely success of such a venture in Asia, and the strategic and tactical issues. "Hide
by Mikhail Y. Yoshino, Peter J. Williamson, Henry Lawrence Source: Harvard Business School 18 pages. Publication Date: May 26, 1994. Prod. #: 394212-PDF-ENG

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