Chronicle of the development of a new business concept. Stemberg begins with search for new employment opportunities, and then provides information about his decision to start a new business concept through careful coordination of personal capabilities and experience in the various marketing opportunities. Stemberg reviewing their skills supermarket, as the distribution of skills and a systematic search of industries where they can be applied. "Hide
by Myra M. Hart, Marco Iansiti, Barbara Feinberg Source: Harvard Business School 15 pages. Publication Date: January 29, 1998. Prod. #: 898157-PDF-ENG
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