In the mid-1980s, following new ways in the Singapore government's national economic development policy, Port of Singapore Authority (PSA) set out on a blueprint to make an oil bunkering industry where none existed before. By the early 1990s, using standards development as a tactical tool, the port in Singapore grew to be the top petroleum refueling centre on earth.
In the 2000 decade, the fresh process technology of mass flow metering for quantity measurements could bring about important operational efficiencies in the oil bunkering industry. Nevertheless, the standards set in place over the past three decades could be changed by it.
The essential challenge for Singapore was: how should the standards development process be managed to provide the promise of the brand new technology, while keeping Singapore's position as the world's top oil bunkering center, balance the interests of various groups of stakeholders?
PUBLICATION DATE: June 19, 2013 PRODUCT #: NTU040-PDF-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
Related Case Solutions & Analyses:
Chace Shipping (Abridged)
Lotus Development Corp. in 1994 Supplement
Masco Corp. (B)
Metabo GmbH & Co. KG
Kroger Co.
Dell Inc. Investment strategy
Becton Dickinson: Developing the Capability to Innovate ‘Outside the Home Court
An Activist Approach: Castle Rock-Fultons-Remingtons
Respironics, Inc.: Take a Deep Breath [bestseller]
Patricia Gottesman at Crimson Hexagon
