Various organizational stakeholders, such as investors, customers, employees and suppliers, in fact, have many common needs and interests. Among other things, they want companies to give them accurate information, to show respect for their time, and to be honest and forthright. Cultivation of interested people culture that responds to these common needs can be a source of competitive advantage of the firm. Examples of friendly and unfriendly actions suggest a checklist that managers can use to improve their interactions with their important stakeholders. "Hide
by Terry Leap, Misty L. Loughry Source: Business Horizons 6 pages. Publication Date: March 15, 2004. Prod. #: BH101-PDF-ENG
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