In a relatively short period, DuPont innovative stain proof carpet, filling her nylon fiber capacity and increase profits significantly. MBA students and consider how DuPont should approach that competitors quickly enter their own extensions stain-resistant products. What action it should take in order to preserve their hard-won leadership in the carpet fiber industry. STAINMASTER is a certification gives DuPont nylon carpet with its own premiums and process chemicals to repel liquid stains and dry soil. Carpets should also comply with the minimum standards of construction in the face of weight, yarn twist, and other quality considerations. Introduction STAINMASTER accompanied by heavy advertising and trade promotion to establish the brand among consumers and retailers. "Hide
by Paul W. Farris, Betty Collins, James D. Culley Source: Darden School of Business 12 pages. Publication Date: May 16, 2000. Prod. #: UV2854-PDF-ENG
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