This case works for introducing the characteristics of not-for-profit marketing and organizational structuring. It strengthens the view of marketing as the variety of activities associated with continuing to satisfy consumer needs while generating value in return regardless of the context-consumer, business-to-business, or nonprofit. It also shows how charitable organizations might be funded as nonprofits however become revenue-generating companies. St. Kizito Clinic in Nigeria had actually grown in the variety of patient gos to, number of services offered, and number of staff members because its beginning 15 years earlier.
The scope and quality of services were equivalent to those offered by a variety of contending secondary organizations. The clinic's area had actually developed from a shanty town in a rural area to a slum in an urban location, leading to an increasing number of visits from the more upscale member of the neighboring community. Medical Director Chiara Mezzalira, MD, face the confrontation of stabilizing the clinic's objective, which had as its primary audience the poor, the needy, and the underprivileged members of the society with environmental pressures wealthier clients presented. She was also conscious of the pressures from the clinic's Italian founder, the Association of Volunteers in International Services, to institutionalize correct management and accounting systems and lower its monetary dependence on the company.
St. Kizito Clinic Primary Health Care Centre case study solution
PUBLICATION DATE: February 27, 2008 PRODUCT #: UV1234-HCB-ENG
This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT
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