Heritance Kandalama, the resort, had evolved after a troubled beginning to gain international recognition for its societal, ecological and environmental best practices.
In the year 2007, ASHH initiated a strategic drive into hotel management services in India. A foremost component of the group's brand equity was its core competency in community and sustainable -sensitive development, much of which it had obtained through the Heritance Kandalama resort expertise. A crucial challenge for ASHH: Can the group's doctrine of sustainable development be implemented in the hospitality industry of India? How could ASHH use the Kandalama expertise to handle resorts in the culturally and socially diverse towns and cities of India?
PUBLICATION DATE: October 23, 2008 PRODUCT #: NTU015-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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