Spss Task Case Study Help
Reliability Statistics
In this dataset, there is a need to find out the reliability of a perceived risk of internet shopping in comparison to the perceived relative advantage of internet shopping by using the reliability statistics of Cronbach’s alpha in SPSS. Appendix E of the document provides the actual value of Cronbach’s alpha which is 0.484 which shows the medium level of internal consistency of a perceived risk of internet shopping in comparison to the perceived relative advantage of internet shopping(Glen, 2014).
In order to increase the internal consistency, Appendix E of the document represents the “item total statistics” which presents the Cronbach’s alpha if item deleted in the last column of the table for the purpose of seeing the Cronbach’s alpha if a particular item will be deleted from a perceived risk of internet shopping in comparison to the perceived relative advantage of internet shopping. It has been found that if the item payment security good on the net and I could easily do without visits would increase the value of the Cronbach’s alpha while all other variables would decrease the value of Cronbach’s alpha, so, it has been decided that the removal of payment security good on the net and I could easily do without visits would result in an increase in Cronbach’s alpha score (Allen, n.d.).
After the removal of payment security good on the net and I could easily do without visits, Appendix E of the document provides the actual value of Cronbach’s alpha 0.786 which is an acceptable high level internal consistency of a perceived risk of internet shopping in comparison to the perceived relative advantage of internet shopping.
Problem 06
The mode summary shows R is 0.639 which is closer to 1 and indicates high degree of correlation between dependent and independent variable. The value of R square is 0.408 which means that if variation will occur in one variable, it will allow around 40.8 percent change in other variables. Referring to the ANOVA table, at the 95 percent confidence interval, the p value is 0.000 which is lower than 5%, which provides the strong statistical evidences to reject null hypothesis which states that there is no significant relationship between intention to book tour online and perceived risk of internalshopping and perceived rel. advantage of internet shopping.
The coefficient shows that if the risk to buy on internet increases, there would be a 0.199 reduction in the likelihood of booking next 3 tours on the net. If aspect do not like to use credit card increases, there would be a 0.095 reduction in the likelihood of booking next 3 tours on the net. If the worry about personal info increases, there would be a 0.070 reduction in the likelihood of booking next 3 tours on the net. If the payment security goods on net increases, there would be a 0.020 reduction in the likelihood of booking next 3 tours on the net. If the aspect I do not trust sellers on net increases, there would be a 0.047. increase in the likelihood of booking next 3 tours on the net. If the aspect I would lose too much of the positive experience of the planning process increases, there would be a 0.232 reduction in the likelihood of booking next 3 tours on the net.If the aspect I could easily do without visit to travel agents increases, there would be a 0.098increase in the likelihood of booking next 3 tours on the net. If booking on net would not fit well with the ways I plan for holidays increases, there would be a 0.142 reduction in the likelihood of booking next 3 tours on the net.If the aspect I would miss the atmosphere increases, there would be a 0.210 reduction in the likelihood of booking next 3 tours on the net.
Problem 07
Appendix G shows a table which has been made to illustrate the attributes, attribute level and attribute scale. These preferences have been developed to measurer the consumer preferences about the product and services of hotel and their rooms. In addition to this, every test person does not have to evaluate all options for the measurement of consumer preferences. The table in Appendix G is showing the number of attributes that describes the perception of hotel on online platform with the 190 possible outcomes in a pair form. Every test person is need to evaluate all options. According to the description then why this attribute is more important for you..................................
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