Springy Fields: An Entrepreneur's Dilemma The case solution
Environmental analysis:Canada continuously making progress in both environment processes, and economic growth but Canada tried to disconnect these both things.
legal analysis: In Canada there are so many rules or laws for advertising standards. so, businesses need to consider and follow those laws before designing advertisement material. there is privacy law, anti-spam law, and online terms and conditions such as Users should safeguard yourself against third-party liabilities and defamation cases filed online. Consumers should also be informed about business internet privacy policies. Another issue to consider is how users portray the online terms and conditions.
These factors produce direct as well as indirect impact on business, tom should take into consideration all these factors while making strategic decision.
Question No: 3
SWOT Analysis for spring field
Strengths:
The loyal customer base of this recreation league is the greatest strength. So, the repeat purchase and word of mouth will increase the demand from these old loyal and new customers for Tom’s recreational league.
By looking at the balance sheet we can conclude the good financial position and potential for future growth.
Weaknesses:
The business model can easily be copied by other competitors in the market because it is easy to replicate.
Although Tom Spring’s financial statements are healthy.The company's 5-7 percent earnings in the future may result in a lack of resources to invest in new ventures.
Opportunities:
There is a lack of competition in summer because the summer reason last short so no other competitor want to provide these services in summer.
Tom Springy can employ machine intelligence advancements to foresee consumer spending, appeal to specific niches and improve the personalization.
The global market has become more open because of globalization. Tom Springy is in a fantastic position to take full advantage of these changes and expand his customer base.
Threats:
In fresh markets where scale is valued over profit; the home market sales promotion would not operate.
Customers are shifting to a mobile context, which could stifle growth if Tom Springy does not have a powerful mobile strategy in place.
Question No:4
Expansion Plan Impact |
||||
| S, W, T | Dome | Franchise | Retail | Coaching |
| Strength | As tom has a loyal customer base he will be able to generate sales |
none |
Will be able to provide the same environment in a new market | Will add more value to the services |
| Strength | Will need nit more promotions and advertisement |
None
|
None
|
The team will be able to learn from professionals and will become more loyal |
| weakness | This indoor facility will not reduce the risk of replication. | The financial statement will sustain because no need to invest in a new venture |
Will be able to sustain the financial position |
None
|
| weakness |
None
|
There will be no space for competitors. |
None
|
None
|
| Threat | The threat of new entrance will not reduce in other seasons |
None
|
None
|
None
|
| Threat | Will be able to gain market share in winter as well | Because the business model is easy and can easily be copied by another player in the market so franchise will reduce this risk |
None
|
None
|
Question No: 5
Cost leadership strategy
The strategy of Tom’s recreation league is cost leadership, at a low cost, they are providing services and facilities that can satisfy the customers. He can work on this strategy because of low expenses. Overall value chain focuses on low costs, such as: low fixed costs, using low-cost websites-based marketing, a small number of staff (only one assistant in summer), and rented facilities..................
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