Splash Corporation has been dubbed "the next Unilever" - not bad for a consumer packaged goods company, which was started in a garage in the Philippines is not more than 20 years ago. As one of the largest consumer goods company in the Philippines, is now considering international expansion. If the decision of the company nearby markets of Indonesia and Malaysia, or whether it should look elsewhere for lucrative markets in Europe and North America? The company does not have enough ambition, but resources are scarce. "Hide
by Hari Bapuji, Niraj Dawar, Nigel Goodwin Source: Richard Ivey School of Business Foundation 19 pages. Publication Date: March 12, 2007. Prod. # 906A33-PDF-ENG
Related Case Solutions & Analyses:
Oncidium Business Consulting (A1)
OLGC Finds Its Match (A)
We Have a Terrible Tragedy Here (B)
Bentley Manufacturing (Abridged)
Sat & Co.: Market Orientation
Komia and the 3G Wireless Phone Auction in Poland (B)
OHNo Swim Club: Organizational Governance and Mission
Meridco Magnesium: The French Perspective
Sandvik AB (B)
Abercrombie & Fitch
