Context:
In 1994, three graduates Anton Rabie, Ben Varadi and RonenHararyestablished a company in Toronto Canada in 1994. It currently has two offices one in Canada and one in Hong Kong. In 1995, they launched a product named Spin Master Dragon Stick which was the defining moment of their career. Eventually, they named their company as Spin Master. After the Dragon Sticks, Spin Master launched various innovative products which also proved to be very beneficial for the enterprise. The company has seen a rapid increase in its operations, revenue and profits from 1994 to 1999; the benefitsare increased from $0.5 million to $45.8 million, and Spin Master is rankedat number ten as the most profitable companies in Canada.
Involvement:
Initially, there were only threebusiness partners, the three graduates who were involved in the firm. Later there were many individuals and companies associated with the Spin Masters such as the suppliers, customers’ upper management, and general employees, National government authorities, foreigngovernment officials and the overall society as well.
The federal government was involved because of the size of the Spin Master and the profits it generates. Spin Master is in the tenth spot in the Canada’s most profitable companies so it might be subjected to high taxes. Furthermore Spin Master has also another office located in Hong Kong, the government of Hong Kong is also a stakeholder in Spin Master. Finally, the general members of society are also stakeholders of Spin Master because the general population is sometimes very critical about the manufacturers of toys because many toy companies make toys which can be unethical or bring some negativity to the children of society.
Spin Toys finding a manufacturer for E-Chargers Harvard Case Solution & Analysis
Key Players:
According to Mendelow’s matrix of stakeholder analysis, the stakeholders who have high interest in the operations of the company and possess great power are called as key players. Organizations may have to pay some close attention to the claims of key players because they have anenormous impact on the company.
In the case of Spin Master, there can be many key players such as the customers and competitors of Spin Master. The management can also be classified as key players if it has high power over the organization.
The customers have an enormous impact on the policies and operations of the organization; Spin Master should have to design the strategies in such a manner that it takes into account every legitimate claim of the stakeholders.
Also, competitors also have a high interest in the policies of Spin Master; the case study suggests that opponentsplay a vital role for Spin Master in designing its strategy, Spin Master wants to launch E-chargers in the market before its competitors, so it has to opt for the approach which pushes Spin Masters ahead from its competitors.
The governments usually have a high power which can affect the operations of the company, but the government does not display a lot of interest unless the organization is huge. It is mentioned in the case study that Spin Master is one of the most successfulorganizationsin Canada and is ranked at number ten on that list; this fact makes it very possible that the government of Canada is more interested in Spin Master due to the profits and taxes it generates...................
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