To aim at the expanding section of escalating mobile and upper-income Indians, a prior organized retailer in India decided to introduce Western-style hyperstores with high end merchandising. The initial reactions of shoppers were positive, but soon the novelty wore off and store traffic diminished. To counter the negative consumer answers, the retailer undertook a year-long evaluation of a new repositioning strategy in its signature shop in a sizable urban centre.
The crucial challenge was to boost the traffic and profitability of the shop without jeopardizing its distinguishing and high-quality upscale picture. The case provides impacts on profit margins and store traffic along with the test outcome, including consumer reactions. Writer Tridib Mazumdar is affiliated with Syracuse University-Whitman School of Management.
Spencer's Retail Limited Repositioning in a Changing Retail Environment case study solution
PUBLICATION DATE: March 26, 2014 PRODUCT #: W14060-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
