This case in detail the history of Southwest Airlines, and highlights the benefits of a focused strategy. The case demonstrates a competent service strategy and operational efficiency, can lead to profits and explains the concept of the value / cost of use. The case also discusses the importance of general manager Kelleher, who at the time the case is about to retire. "Hide
by Elliott N. Weiss, Anwar Harahsheh Source: Darden School of Business 16 pages. Publication Date: February 18, 2002. Prod. #: UV3496-PDF-ENG
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