This is the fourth in the 35-year-old sometimes HBS for an organization that has changed the rules of the game globally for the industry, offering a differentiated and low cost services. The focus of the case, Southwest Airlines should buy gates and slots to start service to New York LaGuardia Airport, which does not match the profile of the airline on cost, ease of maintenance and other factors. The larger issue is how the organization has to deal with the competition, which has been successfully emulated by more and more of what he does in the operating environment that has changed significantly. Hence the subtitle, which was proposed by Herb Kelleher, chairman of Southwest and chief executive officer, honored. "Hide
by James L. Heskett, W. Earl Sasser Jr. Source: HBS Premier Case Collection 16 pages. Publication date: April 22, 2010. Prod. #: 910419-PDF-ENG
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